3 Ways Price Transparency Is Supercharging Healthcare Network Development

The healthcare industry is in the middle of a data revolution, and MSOs (Management Services Organizations) that seize the opportunity will define the next decade of growth. At the heart of this shift is the Transparency in Coverage (TiC) mandate, a federal rule that requires health insurers to publish machine-readable files (MRFs) revealing their in-network negotiated rates down to the CPT code.

What was once opaque is now searchable. We now have visibility into what every major payer reimburses across providers, procedures, and geographies. But the data is massive and fragmented, leaving many organizations overwhelmed. That’s where modern tools like Gigasheet come in. Gigasheet turns raw TiC files into sales intelligence, enriched with provider locations and contacts, to help MSOs make smarter network decisions.

Here are the top three ways MSOs can use price transparency data, especially when layered with Gigasheet's provider sales intelligence, to recruit efficiently, negotiate strategically, and gain an edge through market intelligence.

1. Recruit New Providers with Sales-Ready Intelligence

Pinpoint high-value, unaffiliated providers and launch focused outreach campaigns with contact-ready lists.

Whether you're growing in radiology, behavioral health, or chiropractic services, Gigasheet gives your network development team pre-filtered lists of potential providers complete with contact info, location, and negotiated payer rates. Instead of digging through massive JSON files or manually Googling contact detials, your team gets sales-ready data to immediately start outreach.

Say you're expanding in Georgia. Gigasheet shows chriropractors in ZIPs who aren’t affiliated with your network. You know what payers are reimbursing in that market. Your team can send tailored messaging with confidence, backed by real numbers.

Bottom Line: Gigasheet helps MSOs fill network gaps with laser-focused recruitment, targeting providers based on geography, specialty, and payer economics.

2. Negotiate Stronger, Smarter Provider Contracts

Ensure your reimbursement strategy is competitive for providers, while maintaining margin for your organization.

With Gigasheet, MSOs can analyze what others are paying for the same services and ensure they’re making competitive offers to their own providers. If you’re underpaying, you risk losing top-performing practices. If you’re overpaying, your economics suffer.

Use real-world rate data to calibrate your contracts. Say you see that CPT 33249 (insertion or replacement of implantable defibrillator) is typically reimbursed at $1,200 in your market, but you’ve committed to $1,500. That delta impacts your margin. Conversely, if you’re only paying $990, you may be driving providers toward your competitors.

Bottom Line: Data-backed contracting helps you pay fairly and competitively without compromising your financial model.

3. Gain Competitive Intelligence from the Market

Understand what other MSOs, provider groups, or systems are earning in your market, and how you compare.

Gigasheet makes it easy to pull rate benchmarks by CPT code, region, or payer. You can compare your contracted rates to those of competing practices or large systems. See where you're aligned, under, or above the market.

This insight is especially useful when planning expansion or identifying potential acquisition targets. If a provider group you’re considering pays dramatically less than the market average, that may be a risk—or an opportunity for efficiency. On the flip side, if a local competitor consistently commands higher rates, it’s worth understanding how and why.

Bottom Line: With clear competitive benchmarks, MSOs can operate with clarity, confidence, and an edge in strategic planning.

Use Price Transparency To Your Advantage

Many MSOs still see Transparency in Coverage as payer compliance data. But those who shift their perspective will see a strategic data asset that levels the field.

With Gigasheet, MSOs don’t just get spreadsheets of raw prices. They get sales intelligence that drives network growth, sharpens negotiations, and supports modern contracting models. For network development teams, Gigasheet delivers curated lists of providers to target, including contact details, geographic information, and payer-negotiated rates. The data is recruitment-ready, packaged to drop directly into outreach campaigns. This gives your team the context and confidence to approach providers with competitive, data-backed offers that align with market realities.

Transparency isn’t going away. CMS will only increase pressure on plans to improve data quality. Now is the time to act. Start with one market, analyze the data, and let it guide your next move.

The MSOs that thrive will be those that pair reach with intelligence. Price transparency gives you the fuel. Gigasheet gives you the map.

Want to learn more about Gigasheet for Price Transparency? Contact us today!