Google Maps API for Address Verification

The Google Maps Platform contains a wealth of location information that allows you access to real world data and insights with maps, routes and places APIs. It can all be accessed via API and then used to create real-time experiences for your users. In this case, we are going to use the API responses to enrich our data.

This assumes you have set up a Google Cloud project (instructions here) and enabled billing. Once signed up, you will receive an API key. The Address Validation API was not enabled out of the box, but can be enabled with the click of a button.

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Provider Website: https://developers.google.com/maps
Provider Enrichment Docs: https://developers.google.com/maps/documentation/address-validation/requests-validate-address
Endpoint: https://addressvalidation.googleapis.com/v1:validateAddress?key=YOUR_API_KEY
Token / Registration Required: Yes

Step 1. In Gigasheet, head to the Enrichments function and select Custom Enrichment. First we paste in the cURL request from the Google Maps Platform Address Validation API docs. Be sure your request starts with curl. Be sure to replace "YOUR_API_KEY" with your token from the Google Maps Platform portal.

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Step 2. On the next screen we’ll insert the column variable from our Gigasheet sheet for the address. In this case, we highlight the “1600 Amphitheatre Pkwy” text in the input, and then select our Address column and click +Insert Column Reference.Then click Next.

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Step 3. In this screen we see a preview of the results. Gigasheet makes requests for the first three rows and shows the Google Maps Platform Address Validation API  response. At this point select the fields you want to be inserted into your sheet. I am hitting Select All because you can always delete columns later.

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Step 4. Finally, confirm the number of requests is to your liking, and when ready click Run to kickoff the custom enrichment process. It’s ok to leave or close the sheet; the custom enrichment will keep running and you’ll receive an email once the job has been completed. You can monitor the progress of your enrichment, or cancel the job at the top of the sheet. 

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Step 5. Once completed, Gigasheet will send a completion toast and refresh the page. The result will show generation of new columns based on the Google Maps Platform Address Validation API. 

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